“I couldn’t get into see my usual physio so I’ve had to book in with you.” Sounds innocent, doesn’t it? But this type of thinking is already creating a problem. It is the negative connotation that you won’t be as good as their usual physio even though they have never seen you before. Believe it or not, your expectations and preferences play a substantial role in how successful your treatment will be, in spite of the treatment received. But by how much? How much more effective is your treatment if you have a preference for it?